Welcome to the World of Liquid Death: Why Facebook and YouTube are the Perfect Platforms for Maximum Impact
The unique brand Liquid Death has taken over the globe with its canned water products. However, the brand is more than meets the eye. We’ve launched a horror-comedy YouTube video series campaign that delves deeply into the twisted backstory of Liquid Death in order to expand our reach and engage with customers in a new and exciting manner. And what greater platforms exist than Facebook and YouTube to distribute this content?
(Creative or Producer Planning About His Upload Video to Youtube Stock Photo, n.d.)
I chose Facebook and YouTube because they are two of the most widely used social media platforms, with billions of users globally. My research indicates that Liquid Death target market spends considerable time on these platforms, ingesting video content and interacting with brands. Using these platforms ensures that we can reach our target audience where they are already spending time.
Additionally, Facebook and YouTube offer robust advertising capabilities that enable Liquid Death to target specific audiences based on their demographics, interests, and behaviors. I can ensure that our horror-comedy YouTube campaign reaches the right people at the right moment by utilizing advanced targeting features.
To connect the messages to my content and increase conversions, I intend to use creative visuals such as videos and images in conjunction with persuasive copywriting that resonates with our target audience. I intend to keep Liquid Death audience interested by providing them with exclusive content and behind-the-scenes access. By connecting the messages to Liquid Death website and Facebook page, I aim to increase site traffic and conversions. As you can see, I developed a Facebook content calendar. I want to post our message at 4:00 p.m. Central Standard Time because that is when people are leaving work or glancing at their phones to go home or make plans. I desired for this campaign’s content to be as diverse as possible in order to generate interest. By using both brief videos and photographs, Liquid Death can engage their audience with the type of content they prefer.
Facebook and YouTube are the ideal distribution platforms for my horror-comedy YouTube campaign for Liquid Death. These platforms enable us to reach Liquid Death target audience where they spend their time and provide a platform for creative, engaging content that will keep them captivated. I believe that by connecting the messages to Liquid Death content and driving conversions back to Liquid Death website and Facebook page, I can create a campaign that truly engages and retains the attention of our audience.
Reference:
Mohsin, M. (2023, April 25). 10 Social Media Statistics You Need to Know in 2022 [Infographic]. oberlo. https://www.oberlo.com/blog/social-media-marketing-statistics
Chipchase, C., & Chipchase, C. (2023b, February 16). 9 reasons why your business should use Facebook in 2023 – Add People. Add People. https://www.addpeople.co.uk/blog/9-reasons-business-use-facebook/
Martin, M. (2022b). The Complete Guide to YouTube Marketing in 2023. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/youtube-marketing/
