Personal Brand Video
I enjoyed working on this project since it gives others insight into who I am and what I believe in. I hesitated to appear on camera since I am still uncomfortable in front of the lens. But I persevered, and I believe I did a great job. This taught me not to be afraid in front of the camera, or at least how to conceal it. It also taught me how to create a video for my personal brand. I hope you'll take the time to examine it.
Exploring Your Personal Brand
This was my first project for this course, therefore I was anxious about completing it. I desired for everything to be flawless. After completion, I felt as though I have no need to be anxious. I did an excellent job with this presentation. It taught me what I needed to do in the future to reach my desired destination. It also clarified the course I was attempting to take. I believe this was an excellent task from which I learned a great deal. I hope you will take the time to examine it.
Just Breath New Product
This was a Full Sail University school assignment. The objective was to develop a new product, brand it, and produce advertisements for it. My team decided to create a smartwatch with features that were unique to our device. I was responsible for all graphic design work for this project. Therefore, I am quite proud of it. I desired for the packaging to be unique, yet not out of the ordinary for what we see on a daily basis. When designing the smartwatch, I wanted to give it the same feel as other smartwatches and make the inside functions the focal point. I also desired to provide a variety of color possibilities so that individuals can express themselves in a variety of ways. When developing the advertisements, I desired to develop them in a way that demonstrates that we have a variety of color options and that people are pleased with and effectively use our product.
Pet Rescue By Judy Rebranding
I was required by Full Sail University to create an event for an organization and distribute a press release about it. I chose Beast Philanthropy for this assignment because it is an organization I believe in and it would be a pleasure to work with. I enjoyed establishing the event, organizing all the dates and locations where it would take place, and drafting the press release to be distributed to the public. I learned a great deal about writing an appropriate press release and working with reporters. I hope you will take the time to view my work.
Beast Philanthropy Press Release
I was required by Full Sail University to create an event for an organization and distribute a press release about it. I chose Beast Philanthropy for this assignment because it is an organization I believe in and it would be a pleasure to work with. I enjoyed establishing the event, organizing all the dates and locations where it would take place, and drafting the press release to be distributed to the public. I learned a great deal about writing an appropriate press release and working with reporters. I hope you will take the time to view my work.
Charleston RiverDogs Partner Pitch
I was required by Full Sail University to select a sports team and develop a partnership proposal for that team. I anticipated that this assignment would be challenging because I have no knowledge of sports. However, I enjoyed creating the partner pitch and considering the ways in which it would benefit both partners while also generating public interest. Due to the sports component, I was forced out of my comfort zone. However, I believe that is part of the reason I am so pleased with this assignment. It demonstrated my ability to operate in industries I had not previously considered. I hope you will take the time to take a look.
Bright Solutions Logo Redesign & Merchandise Design
Bright Solutions tasked me with designing the new company merchandise and refreshing their logo with a new color palette . I was excited to take on this project and help elevate the brand's image. After several design iterations and discussions with the team at Bright Solutions, we landed on three different color options.
In addition to creating a new logo, I also designed various merchandise items, such as t-shirts, hoodies, and hats. These items were not only visually appealing but also functional for everyday use. We wanted our merchandise to not only serve as promotional tools but also be something that employees and clients would enjoy using.
2022 First Alaskans Institute Elders & Youth Conference
I was assigned to create the conference logo. Collaborating with the client's requirements, we settled on this design to maintain the essence of both companies' logos and merge them cohesively. The overall design showcases unity and the partnership between the two organizations.
Liquid Death Video Series
I was assigned to develop a new marketing campaign for Liquid Death as part of a school project. Opting for a video web series on YouTube, I aimed to vividly portray the world they've crafted. This campaign was crafted not only to attract fresh clientele but also as a means to actively involve their existing audience. To capture the essence of the brand, I dove into their website and social media accounts, gathering information on their mission, values, and target audience. With this knowledge in mind, I began outlining a video web series that would showcase the brand's unique personality and message. From scriptwriting to casting, I carefully curated each element of the web series to align with Liquid Death's image. The videos showcase an engaging and eerie world where a zombie outbreak occurs, and Liquid Death emerges as the sole solution to save humanity.
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Tesla Proposal
As part of a school assignment, I undertook the task of formulating a creative approach for Tesla to strengthen its bond with its audience. My proposal detailed the development of a customer service platform to streamline user engagement for swift issue resolution. This initiative illustrates how enhancing their services and products will support long-term customer satisfaction and loyalty, securing a lasting relationship with their brand.
Walmart Digital Analytics
This school assignment entailed conducting a comprehensive analysis of Walmart's digital analytics to identify opportunities for enhancement in their current practices.
Become A Travel Agent Sales Funnel
I was commissioned to create a sales funnel for WDYWTG to attract new recruits and travel agents. I developed and designed the entire campaign, which involved a 3-step process. Additionally, I was responsible for designing the training course for this program.
The Web Design Process Infographic
Assigned with creating an infographic about the web design process for a school project, I aimed to make it informative and easy to understand. Moreover, I strived to ensure that the design was visually appealing.
Where Do You Want To Go Travel Agency
I was tasked with creating the branding for WDYWTG travel agency, handling everything from logo design, business cards, flyers, to website development. Additionally, I managed advertising for specific sales funnels. This project was enjoyable for me as it combined my two passions: traveling and marketing.
Sugar Lash Artistry Branding & Website Design
Tasked with developing the branding for Sugar Lash Artistry, I oversaw all aspects - from crafting the logo, designing business cards and flyers to developing the website. Collaborating closely with the owner, I ensure the brand identity aligns seamlessly with the company's core values.
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We Help Small Biz Inc.
As the owner of WHBS, I have been responsible for building the company's branding entirely from scratch. In addition to managing the website, I have also overseen the establishment of all business automation processes. This has allowed us to streamline our operations and increase efficiency, ultimately leading to greater success.
Sugar Lash Artistry Drip Email Campaign
I was assigned to develop an email drip campaign for Sugar Lash Artistry as part of a school project. For this initiative, I opted to establish a new club exclusively for Sugar Lash Artistry's VIP clients. Members can enjoy two monthly eyelash appointments along with additional benefits such as 10% discounts. This campaign aims not only to generate extra revenue for Sugar Lash Artistry but also to enhance the value proposition for their clientele.
Sugar Lash Artistry Mobile App
I was tasked with designing a mobile app for Sugar Lash Artistry as part of a school assignment. My goal was to ensure that the app design aligns with the company's current branding while enhancing the customer experience. The app includes personalized recommendations, appointment booking, direct communication with your lash technician, a virtual salon tour, and the option to try on different eyelash sets using AR technology. I also aimed to allow for additional pages such as access to the VIP club and more.
Joe's Car Sales Marketing Plan
Tasked with developing a Facebook ad marketing campaign for Joe's Car Sales as a school project, I chose to brainstorm an app idea that aids car buyers in discovering the perfect vehicle through Joe's mobile application. I crafted the Facebook ads and tailored the campaign to resonate with Joe's Car Sales' target audience. The ads featured eye-catching graphics and persuasive wording that highlighted the convenience and ease of using Joe's app, enticing potential customers to click through and download.
NAACP National Convention Social Media Advertising Plan
Assigned to create an advertising campaign for the NAACP National Convention as a school project, I aimed to raise awareness and provide essential information about the event. Ensuring alignment with the iconic NAACP branding, I designed the campaign accordingly.
NAACP Social Media Style Guide
To develop my campaign for the NAACP National Convention, I first delved into understanding the essence of the NAACP brand. I crafted a social media style guide to serve as a reference for my future projects. This guide aims to not only inform but also to maintain the distinctive voice and tone synonymous with the iconic NAACP brand.
