Learning How To Create Engaging Content with Ease

My name is Marjorie Thompson. I am enrolled in the Digital Marketing bachelor’s program at Full Sail University. In 2008, I began working in the marketing industry as a graphic designer. I didn’t become passionate about marketing until 2009, when I realized that my marketing skills could assist others in achieving their goals. I’ve always desired to discover a way to assist others. As an adolescent, I desired to travel the globe and give people money. I hoped to make a significant impact on this world.  However, as children of a military single mother, we did not have a lot of money. And because my mother travels frequently for work, I spend a great deal of time with my grandparents. One of the things my grandma told me as a child was, “If you give a man a fish, he will only eat for one meal. But if you teach him to fish, he will never go hungry.” I think about marketing in this manner. If I assist someone in promoting their business, I am not giving them a single fish.  I am assisting them in feeding not only themselves, but future generations as well. Every business must effectively communicate with their audience. Regardless of whether you are a nonprofit, a corporation, or a person selling t-shirts online on the side. Marketing is how you tell the world your story. Everyone deserves to be heard, so I wish to assist in sharing their stories.

(Content Creative Technology Planning Graphic Concept Stock Photo, n.d.)

I am taking Content Strategy, Development, and Marketing this month. I anticipate learning how to develop content for social media platforms and other forms of media from start to finish in this course. I dislike creating content for social media platforms. Social media is a full-time occupation on its own. And I never seem to have the time to create the type of content I desire due to my other obligations. I therefore avoid posting on social media whenever feasible. Occasionally creating entertaining short videos is enjoyable, but maintaining a balance to do so on a regular basis is difficult. I am therefore eager to learn how to create content in a more manageable manner from this course. Consequently, I am able to do it more frequently.

(Liquid Death Mountain Water, n.d.)

This course requires me to select a brand to work with for the entire month. My selected brand was Liquid Death.   The first reason I chose this company is that their product is straightforward: it’s water in a can. The second reason I chose this brand is its commitment to eliminating plastic waste. The final and most important reason I chose this brand is because of their ingenious marketing strategies. They built their brand around the archetypes of the Outlaw and the Jester. Which makes their brand appealing to individuals who reject society’s norms. Their about me page (Manifesto, n.d.) states, “We’re just a funny beverage company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink more water more often, all while helping to kill plastic pollution.”  In the competitive water industry, liquid death has found a way to stand out. And that is something that I’m interested in learning. I would like to know how they did it, what are the strategies they’re used, and how can I apply those same strategies in my career to help my clients in the future.

(Child on the Tower of Books Stock Photo, n.d.)

I am enthusiastic about this course and the skills I will acquire. Creating content is currently an industry standard. I am therefore ready to discover how to make it more sustainable. I am also eager to learn about Liquid Death’s marketing strategies. They broke the industry norms for what a water company should be. And it seeks to have a positive influence on the world.