Video Series For Liquid Death
When it comes to beverages that are refreshing, Liquid Death ranks first. With an innovative approach, a vast selection of flavor options, and plastic-free packaging. This mountain water is certain to excite the most avid adventurer. And with our new video series, it is now simpler than ever to take things to the next level! Come explore a behind-the-scenes look at my creative process for creating this incredible web series from scratch.
When I first began, I was interested in the company’s history. I had to identify the voice of the company’s brand. I was also interested in everything they had done in the past to market their business. This prompted me to watch hours of their previous videos, examine the company’s website in depth, examine all of their social media pages, and search for reviews of products on various platforms. I also researched the competitors to determine their strategies. How do they communicate with their consumers, and what do they do that we do not? This gives me a sense of what we can and cannot do. This also allows me to observe the public’s response, as well as what worked and what did not.
Then I needed to identify the type of content with the highest engagement. Find a means to expand this content and make it engaging, so that the customer will enjoy it and begin to rely on it. I’ve discovered that videos are currently the most effective method for generating interest. Therefore, I delved deeper into their company’s history and context. To find a method to transform this information into something that people will engage with. During my inquiry, I also discovered a video that Liquid Death uploaded to YouTube on October 31, 2021. With only 9,761 views, it has less engagement than the other videos they have produced. Therefore, I wanted to find a creative method to expand on this to get people talking about the company’s content. I had an idea for a web video series at this time. Not only does this help you engage with customers, but it also allows you to make yourself stand out from the competition.
We must now find a means to build upon this concept. How can we create content that is consistent with the brand’s voice and ultimate mission? And it was then that I conceived of the horror/comedy series. This is consistent with the previous film and other previously released content. If we can find a way to connect all of this and create something that people want to engage with, we will have succeeded. We want to ensure that people are not only talking about it, but also can’t wait to see more of it.
In the gaming industry, people are encouraged to interact with the content by incorporating a complex backstory and mythology that they must decipher. This creates a substantial fanbase for the content. ARGs (alternate reality games) are utilized by the gaming industry to entice people to interact with their content. This allows the audience to contribute to the development and progression of the story over time. When constructing the plot for this video series, it may be beneficial to include minor details.
Liquid Death is a fantastic example of how to ensure that your marketing efforts are not only engaging but also stand out from the competition. With careful and thoughtful planning and an innovative mindset, we can create something that can cut through the noise and leave a lasting impression. There is no single formula for success, so it requires imagination and perseverance to discover something that aligns with your brand and mission. I am grateful to learn about Liquid Death’s journey. And I hope I’ve created something memorable, successful, and thrilling. This experience provided me with invaluable marketing, project management, and creative thinking training. Simply by altering my approach, I was able to generate a concept that will stimulate anyone who views it. Therefore, I am eager to bring it to reality.
